Advise

 If was hired by college to use new media  to improve the college I would do it in one very simple way.  I would use Facebook or a social networking site such as Instagram and go research the page that the college created for those sites and see what people are talking about and what they are discussing.  If I would see any complaints I would address it to the college and hopefully something will be done about it . I think this is a very good and effective way to seek improvements for institutions.